Clothes from 100% recycled fibers
Best Sellers
"The entire product range is made from 100% recycled fibers - a prime example of the circular economy. The timeless design, high wearing comfort, and market-driven prices give hope for the future."
New Autumn Arrivals
Kids Clothes
JOURNAL
Virgin Cotton vs. Recycled Cotton
B2B
Company Merchandise
Kesärauha 2023, Design: Tomi Leppänen
The environmental impact of a Pure waste T-shirt
99% less water
50 % fewer carbon emissions
Water footprint
1,2 L
Carbon footprint
1 KG
Water saved
1425 L
Carbon saved
1 KG