Soft Gifts + Free Shipping for Dad!
Happy Father's Day
Surprise Dad with comfort that lasts. Get free shipping on all Men's category products with code ISÄNPAKETTI. Order by Tuesday, 4 Nov 2025 for delivery before Father's Day.
Digital Gift Cards also available.
100% Recycled. A New Standard in Fashion.
We believe timeless style shouldn't cost the earth. That's why we've built a new way of making clothes—a circular system that starts and ends with sustainability. We don't just reduce waste; we use it as our raw material. Learn more about our Philosophy.
Sustainable garments made of recycled fibers
Discover our most loved essentials. These timeless classics – crafted from 100% recycled fibers – are designed for lasting comfort, effortless style, and a lighter impact on the planet.
From Waste to Wardrobe
Every Purewaste product begins as textile waste, meticulously transformed through a mechanical recycling process that uses 99% less water and 50% fewer CO₂ emissions than virgin materials. We use zero dyes, relying on the original color of the sorted waste to create our unique fabrics. Discover our full process.
B2B
Company Merchandise
Kesärauha 2023, Design: Tomi Leppänen
The Purewaste Standard: A Difference You Can Measure
Our commitment to 100% recycled materials isn't just a story — it's a measurable impact. Compared to conventionally produced garments, every Purewaste product represents a significant saving in our planet's resources. Learn more about our Impact.
The environmental impact of a Pure Waste T-shirt
Water footprint
1,2 L
Water saved
1425 L
Carbon footprint
1 KG
Carbon saved
1 KG
99% less water
50 % fewer carbon emissions