Every Choice Matters
Transparency is a fundamental part of our commitment to responsibility.

Choose Responsibly
We received The Most Responsible Shirt -award
in Finland.

Women

Men

Kids

Fabrics
Choose Pure Waste and take a giant step towards sustainability.
99% less water and 50 % fewer carbon emissions compared to products made from virgin materials.
The environmental impact of a Pure waste T-shirt
Water footprint
1,2 L
Carbon footprint
1 KG
Water saved
1425 L
Carbon saved
1 KG
Discover our product's HO2 and CO2 footprints and see how much lower they are compared to similar products made from virgin materials.