The Pure Waste Christmas Store opens again on 15 December 2025.The most sustainable and softest gifts of the year are... View Article

In Finland we drink more coffee per capita than any other nation on the planet. We even have a precise... View Article

Textile consumption in the European Union ranks as the fourth highest contributor to environmental impact, after food, housing, and mobility.... View Article

If clothes were used for a more extended period of time, the need for new garments would decrease, thereby reducing... View Article

International Growth and Long-term B2B Partnerships Over the year, we had the privilege of serving 270 b2b clients from 14... View Article

SLUSH, the world’s leading startup event, is set to take place at Helsinki Messukeskus on November 20–21, 2024. We are... View Article

Did you know that all our Pure Waste products are mainly made from the same yarn composition? The same recycled... View Article

Our collaboration with Luhta includes leisurewear for athletes and a commercial collection simultaneously sold. The aim of the collaboration is... View Article

Our interest grew even further when Kreetta shared her enthusiasm for our brand and revealed that one of her favorite... View Article

Since 2022, our collaboration with K-Citymarket has evolved, highlighting our shared commitment to sustainability and accessible, responsible fashion. The fourth... View Article