Journal
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Journal
Test of Everyday Use of Clothing
If clothes were used for a more extended period of time, the need for new garments would decrease, thereby reducing…Read more
Highlights of 2024
International Growth and Long-term B2B Partnerships Over the year, we had the privilege of serving 270 b2b clients from 14…Read more
SLUSH 2024 Merch – Produced by Pure Waste
SLUSH, the world’s leading startup event, is set to take place at Helsinki Messukeskus on November 20–21, 2024. We are…Read more
100% recycled fibers only
Did you know that all our Pure Waste products are mainly made from the same yarn composition? The same recycled…Read more
Pure Waste, in collaboration with Luhta
Our collaboration with Luhta includes leisurewear for athletes and a commercial collection simultaneously sold. The aim of the collaboration is…Read more
Collaboration with Kreetta Järvenpää
Our interest grew even further when Kreetta shared her enthusiasm for our brand and revealed that one of her favorite…Read more
Sustainable Fashion at the Forefront: The Flourishing Collaboration Between Pure Waste and K-Citymarket
Since 2022, our collaboration with K-Citymarket has evolved, highlighting our shared commitment to sustainability and accessible, responsible fashion. The fourth…Read more
Virgin Cotton / Recycled Cotton
The fashion industry is at a significant crossroads in a world that is becoming increasingly aware of environmental impacts. Although…Read more