A print that washes out. A shirt that stays.
One of the most significant challenges in the textile industry is the low utilization rate of garments, a problem particularly prevalent in event and team apparel. Washable prints offer a strategic technical solution to this issue.
According to a market analysis conducted by the German company Re-Shirt, the majority of these garments end up as waste after just a single use. This represents a significant waste of resources: up to 95% of a product's environmental impact could be avoided if the garment remained in circulation and its visual messaging were updateable.
Technical Solution
As a solution to this structural problem, Pure Waste will in the future utilize and offer the patented Magic Ink technology. Magic Ink enables printing that maintains its mechanical durability during use but can be removed through a standard washing process.
Magic Ink allows for campaign-specific printing without shortening the product’s lifespan and prevents the garment from becoming a disposable "promotional item." When the same shirt can be washed and reprinted, it significantly reduces textile waste and minimizes environmental impact.
Integration into Existing Production
The advantage of Magic Ink technology lies in its operational ease. Magic Ink inks are compatible with current screen printing processes without the need for extensive equipment investment or complicating the supply chain. The result is a high-quality printed textile that is ready for reuse or to serve as a neutral staple garment after its first wash.
At Pure Waste, we believe that Magic Ink is not merely a technical innovation, but a practical solution that enables a true circular economy. We will provide further information regarding the availability of Magic Ink technology during the spring of 2026.
Same shirt. New message. Measurable impact.