Celebrating Our Win at the Green Product Award Ceremony in Düsseldorf

Last week at the NEONYT fair in Düsseldorf, Germany, we were honored with the prestigious Green Product Award 2024 in the Clothing category. This is a testament to our dedication to a greener future.

Nils Bader, the initiator of the Green Product Awards, remarked, "The works of the winners show what is already possible today and provide inspiration for how the industry could implement sustainable fashion today." This accolade underscores our contribution to reimagining what the fashion industry can achieve regarding sustainability.

"The entire product range is made from 100% recycled fibers - a prime example of the circular economy. The timeless design and high wearing comfort combined with market-driven prices give hope for the future," stated the Green Product Award Fashion jury. This official statement reflects our mission at Pure Waste: to produce clothes with a minimal ecological footprint, exclusively crafted from 100% recycled fibers. Our commitment to sustainability is reflected in our emphasis on classical design and uncompromising quality.

Since 2013, the Green Product Award has spotlighted the vanguards of eco-innovation, celebrating those who refuse to accept the status quo and instead craft solutions that pave the way for a healthier planet. This award champions the shift towards sustainability that our world desperately needs, underscoring the vital role of green initiatives in our collective story.

"Receiving the Green Product Award is a humbling reminder of the path we've chosen at Pure Waste", says one of the founders, Hannes Bengs. "It reaffirms our commitment to reducing the environmental impact with every garment we create from 100% recycled fibers, proving that responsibility and style coexist."

Being recognized with the Green Product Award is a moment of pride for us at Pure Waste. This accolade acknowledges our unwavering commitment to sustainable fashion and our innovative efforts to reduce environmental impact. The ceremony was a testament to the impact of our work and a reminder of the importance of our mission in transforming the fashion industry.

This award has reinforced our dedication to pushing the boundaries of sustainable fashion. Standing among peers who share our vision for a greener future was an honor, and this accolade motivates us to continue our efforts in innovation and sustainability. The Green Product Award inspires us and others in the industry to keep innovating, improving, and striving for a sustainable future.

As we look forward, we are energized to explore new ways to minimize our footprint and lead by example in the fashion industry. We invite you to join us on this journey, supporting sustainable practices and contributing to a healthier planet.

In line with our slogan, "Every Choice Matters," we encourage you to carry this message forward and make conscious choices in your daily life. Your decisions, big or small, play a crucial role in shaping a sustainable future. Together, by choosing wisely, we can continue to make a positive impact on our planet.

Thank you for being integral to our journey towards a more sustainable world.