ABOUT US

We create recycled products and closed-loop solutions to inspire change towards a world without textile waste.

Our goal is ambitious and requires a radical shift in production and consumption habits, but we firmly believe we can achieve significant changes. Together.

At Pure Waste, we produce garments of 100% recycled fibers. We are a Finnish company working with sustainable fashion since 2013. Our responsibility refers to continuously improving our operations by looking at things from a comprehensive and sustainable perspective. Whether it's a fellow manufacturer, clothing brand, b2b customer, or one of our consumers, we pride ourselves on transparency and sharing knowledge to empower a positive change. We ought to understand the industry's downsides to alter our consumption patterns. By pursuing more sustainable solutions, we question the norms and traditional ways of producing and using textiles.

Our symbol is the scarab beetle, the dung roller, representing renewal and rebirth in ancient Egypt. The dung roller is nature's recycler, rolling cow dung into balls to lay its eggs. In time, a new generation of dung rollers hatches out of those eggs. Like the dung rollers, Pure Waste gathers others' textile waste and gives them another life as new products.

Four fundamental principles guide our operations and apply to everything we do, forming the foundation cornerstones of our business culture. Our symbol, the scarab, guards these four cornerstone principles', by standing on top of them, creating a pyramid. Each cornerstone principle can be strengthened underneath with four more principles to deepen the meaning of the previous one. Like this, we get an endless continuity of details. We call it the DNA structure of Pure Waste.

PIONEERING

Change-maker | Inspiring | Creative | Positive

We want to increase information and services related to sustainable actions in the textile industry. We aim to raise awareness and highlight current operating methods' shortcomings while presenting alternative ways of working. We value transparency and encourage open discussion in all of our operations. Sharing knowledge and maintaining a culture of continuous learning and development within the company is essential. While we have accomplished much, we recognize that much more work is still to be done. As a pioneer in sustainable fashion, we are committed to innovating and implementing new, sustainable operating methods to create a more sustainable textile industry. We recognize our role in this industry and are committed to setting an example for others. Our goal is to drive positive change in the industry by prioritizing actions and knowledge of sustainability. 

RESPONSIBILITY

Recycled | Progressive | Collaborative | Conscious

We have been committed to responsible fashion for over a decade. Our focus is on continuous improvement and finding more sustainable solutions. We see recycling as a norm and responsibility as the only credible way to approach economic activities. Sustainability and quality go hand in hand, and we are committed to acknowledging ecological and ethical values in all of our operations. We want to inspire others to be more responsible and exemplify how you can do things better. 

EQUITY

Conscious | Fair | Humane | Open

We believe in fairness and equal treatment for all and commit to promoting social equity in our business and operations. This includes creating a diverse and inclusive workplace where all employees are treated with respect and have equal opportunities to succeed. We also recognize the importance of social equity beyond our workplace, and we work to support initiatives and organizations that promote fairness and equal treatment in our communities. In addition, we are committed to ensuring that our production processes are socially responsible and adhere to the standards of ethical treatment of workers. A more equitable society benefits everyone, and we are dedicated to playing our part in creating a more just and inclusive future.
 

RESILIENCE

Brave | Betterment | Sisu | Progressive

We believe that resilience is essential for both individuals and organizations. We see setbacks and challenges as opportunities to learn and grow and embrace them as opportunities to question the status quo and find ways to improve. We are committed to finding innovative solutions to our problems and are always open to new ideas and approaches. While we may be considered radicals, we are always respectful and considerate in our approach. By working together, we can create a better world, not just for ourselves but for everyone. We are dedicated to contributing to the common good and improving the quality of life for all.